In this article, we will be reviewing the benefits of having a website & the effort it takes to upkeep to help you decide if having a website is beneficial for your business.
In the future, we will have more articles on related subjects. This is a simple look-through.
Websites like the one you are on at the moment, are used to help people in different tasks including getting info, buying and selling and so much more...
Benefit #1: Online Presence 24/7
Does your website have operation hours like a physical store? Chances are, it doesn't cuz its a 24/7 marketing source that never closes.
Websites with good SEO market your business for you while you are asleep or traveling or doing anything else. This is why it is good to keep your SEO updated.
Even when your business is closed, your website collects info, and gathers new customers and spreads awareness of your business.
Benefit #2: Ongoing E-commerce
Websites are often used by E-commerce stores to have customers buy from them while the business physical location is closed. This helps a business grow and provide business to areas not otherwise possible with ease.
Benefit #3: Credibility
In todays world, there is an expectation for any reputable company to have an online presence.
Websites can show your previous work if you are a service business or likewise, and those things also grow credibility and effort.
Websites take some work to upkeep and it costs a bit to upkeep the domain etc, but a website is almost always a good investment & if kept well, will give a goo ROI (return on investment).
Here are a few pointers:
Make sure your website is easy to see and easy for the average customer to guide himself/herself through. Often, this may not seem like much but usually makes the difference in a customer doing business with you or going to your competitor.
There is no issue with outsourcing the website work to someone else. There may be things in designing a website that not everyone understands, or probably you just have the time to learn or make your own.
Need help with your website? Get in touch with us and lets see how we can help you.